Production

A couple of weeks ago, I spent part of my Saturday walking the exhibit hall of the world famous Graphics of the Americas show in beautiful Miami Beach.

Graphics of the Americas brings together print industry leaders and the latest and greatest in print technology. This 3 day event gives individuals an opportunity to learn about new technology, solutions, and speak with the industry leaders to explore new opportunities that can help maximize revenue. In addition to speaking with the experts, visitors can also see equipment in live action while networking with fellow attendees.

There are a number of booths that get a spot on the GOA Highlight reel. Ricoh was one of those lucky 5. None of Ricoh’s competitors were on the list.

Marketing departments, CMOs, and ad agencies are always looking for ways to keep consumers engaged with their products and brands. One crucial aspect of building meaningful relationships with customers is developing highly personalized communication that speaks to each individual customer or prospect.

Using hyper-personalization in your print marketing campaigns takes into consideration consumers' very different needs and preferences, and creates highly meaningful, effective communication that sparks connections and influences behavior.

The folks over at Direct Marketing News stress the importance of understanding the role of print and production in achieving hyper-personalization, and recommend these 4 tips to drive the effectiveness and efficiency of your next direct marketing campaign:

Late last year, Ricoh released a unique new line of digital color production systems that's a real game changer.

The new Pro 7100x is Ricoh’s first 5-station digital color production print system with the ability to print Clear and White Toner. This advanced system changes the Ricoh playing field, and expands the creative possibilities of digital printing — making it possible to really wow your customers with creative and professional marketing pieces.

Jim Hamilton over at InfoTrends quickly demonstrated some of the amazing sample marketing pieces that are possible with the Pro 7100x and they truly are impressive.