Despite all the talk about print being dead, we know for a fact that’s not true —particularly when it comes to direct marketing.
In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and ROI. Customers actually appreciate getting a nice postcard, well-designed catalog, or personal thank you note in the mail today.
Direct marketing can be a powerful way to drive new customers to your business. Bringing your printing and fulfillment processes in-house can give you greater control over your marketing materials as well as reducing your overall operational costs.
Our partners at FP offer some great tips on increasing the effectiveness of your direct mail campaigns including: appealing to your customer’s emotion, focusing on strong, persuasive copy, and providing tangible incentives.